A Million Dollars

[Conversation Between Myself and a Business Owner]

BUSINESS OWNER: I don’t have time to focus on the low dollar deals, or low profit margin products and services. To make it in this business, I have to dedicate my time to our highest profit services and products.

J Walker: I want to caution you that approximately 1/3 of your business will be high dollar profit situations. However, another 1/3 of your business is likely to be middle of the road profits, with the remaining 1/3 falling into the low dollar range.

BUSINESS OWNER: I have no interest in investing time in prospective customers that are not likely to result in a high dollar deal.

J Walker: Certainly that is your decision to make, and I am sure that you know what is best in your situation. I do want you to consider though, that the mid and low profit deals are likely to be 2/3 of your net profit. Are you willing to give up that percentage of your income?


J Walker: A million dollars in quarters and dimes, still adds up to a million dollars. However, if you invest your time ONLY with high dollar profit situations, and then the deal falls through, 100% of nothing is still nothing. Perhaps the best approach would be to decide on a standard high level of service for ALL customers.

MORAL of the STORY: Sometimes folks are so busy looking for the high dollar deals, that they pass up ten times as much money in low dollar deals.


J. Cricket Walker

Small Business Marketing Consultant and SEO Training Specialist
Copyright © 2007 J. Walker of GNC Web Creations All Rights Reserved

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