The Risk of AdSense Revenue
Generic advertisements such as Google AdSense absolutely do not belong on a professional business website. No matter how you look at it, it will not help improve your business and may very well have a devastating impact. Is it really worth the risk?
Those people who have no clue what Google AdSense is, will likely become confused when they click on an ad and it takes them away from your site. If they see something that catches their eye on the new page, they will not come back looking for you.
You have lost these potential clients over a few cents a click. Where I am from, they call that tripping over dollars to pick up pennies.
Those people who are familiar with the AdSense program will likely assume that you NEED to place this type of advertising on your website because your business is struggling.
People want to do business with a company that is doing well. It gives them a sense of confidence that if others are doing business with you, then you must be an okay company to do business with.
If they feel you need the income from this type of advertising, they may very well begin to wonder if something is keeping others from doing business with you. They may also wonder how long you will remain in business if they believe your website is not doing well.
How many reputable brick and mortar stores have you walked into that advertise their competition on the front door and all of their windows? I bet you could count these types of stores on one hand.
Now if they are serious about building a successful business, they may refer you to another company if they do not have what you are looking for. This is AFTER they have already had the chance to meet your needs. They do not send you away the minute you walk in the door.
At some point you need to ask yourself what business you are in.
If you choose to use this type of advertising to generate revenue, you must also be willing to accept the consequences of that decision and not begin to wonder why your business is not growing as you expected.
Does this mean I am against this type of advertising or affiliate sales programs all together? Of course not, but like most things in life, there is a time and place for everything, and we must approach those things with moderation.
On your business website, I see no issues with recommending a quality service or product to your visitors, provided this is something that you would have likely recommended even if they did not pay you to do so.
These products or services should be limited to only a few and blend into your website naturally, such as providing well written review articles. I also feel that these products or services should be highly relevant to your own business and you must take much care to assure that they do not become the focus of your site.
On an information website where you are providing information at no charge to your visitors, people have come to expect some advertising and are rarely put off by it. They are comfortable in knowing the site is supported through the ads. It is vital that the advertising programs you choose does not become the primary purpose of the site and that the ads blend into the content quite naturally.
People are pretty smart. They can tell when a site has been created for the sole purpose of earning advertising dollars and may begin to question the credibility of the information you are providing. When this happens, they will move on rapidly.
Do not create an informational website specifically for the Adsense revenue. Create an informational website because you are passionate about the topic, and use AdSense as the icing on the cake.
I WILL DEFINITELY SEE YOU AT THE TOP!
Small Business Marketing Consultant and SEO Training Specialist
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