Are Outgoing Links Harmful?

It surprises me that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines.

When you send your visitors to a relevant resource, this is not a bad thing. This is a good thing.

Relevant sites does NOT mean competitive sites.

Definitions of Relevant on the Web:

Having a bearing on or connection with the subject at issue; “the scientist corresponds with colleagues in order to learn about matters relevant to her own research”

If you write an article and would like to provide evidence of what you are saying, you should provide your resources within the article. Those MUST be credible resources. For example, if I write an article about website credibility, the site I point to in order to back up what I am saying must be an EXPERT on the topic, such as the Stanford Guidelines for Website Credibility. This method (used properly) gives your pages MORE value, not less. It also adds to the relevance of your page to the topic.

Incoming and outgoing links are not just about making pages filled with links. It is something that can be blended into your website in multiple ways, as it pertains to the specific page.

Think about the common interests of your target visitors and you will have no trouble deciding if a link is relevant to your site.


J. Cricket Walker

Small Business Marketing Consultant and SEO Training Specialist
Copyright © 2007 J. Walker of GNC Web Creations All Rights Reserved