Shopping Carts and SEO

True shopping carts (those that are added to your already existing website) do not need to be SEO friendly. Other than the buy now or add to cart buttons, which lead to the actual payment page, they only come into effect once your customer decides to make a purchase.

Unless a store is selling literally thousands of products, using your own website and adding a cart to it, gives you the ultimate control.

An example of this type of shopping cart is what you see with companies such as Mal’s. They have both a free and a premium cart. They can be integrated with many programs, such as PayPal, PayPal Pro, and many other popular credit card payment gateways.

Taking a look at their site will help you understand exactly what you are looking for in a shopping cart only solution.

If you are in a situation that requires a full store, then I highly recommend fully understanding the basics of SEO before proceeding. Using your SEO checklist, speak to a representative of the company (or look through their specific features) to determine what you can and cannot do with their program,

You also will want to consider who owns the store once you put all the work into it. With many of these companies if your leave their services (or change web host in hosting provided solutions) you are suddenly left without a store (website) at all.

For most new businesses, I highly recommend starting out very simple while you learn your business and what your specific needs will be. Many small business owners find themselves very happy with a program as simple as PayPal Pro (very different from standard PayPal) and adding a Mal’s shopping cart.

As your needs grow, you will find that you have learned more and are better able to determine your needs. At that point I think you will find the process of choosing a shopping cart much easier. 

I WILL DEFINITELY SEE YOU AT THE TOP!

J. Cricket Walker

Small Business Marketing Consultant and SEO Training Specialist
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