Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you.
Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere [...]
Do you know the difference between a store and a shopping cart?
You don’t??
Are you sure??
Haven’t you ever been grocery shopping??
Here is what a shopping cart does:
It lets you choose items to buy
It lets you change your mind and put an item back on the shelf.
It lets you take the items to checkout
It computes how much [...]
True shopping carts (those that are added to your already existing website) do not need to be SEO friendly. Other than the buy now or add to cart buttons, which lead to the actual payment page, they only come into effect once your customer decides to make a purchase.
Unless a store is selling literally thousands [...]
Equally important with knowing your target audience is finding ways to let your target audience know you as a person.
Many times when we run an online business, we forget the power of talking with our target audience. Handing people a business card in casual conversation is a common courtesy, but it is unlikely to create [...]
Generic advertisements such as Google AdSense absolutely do not belong on a professional business website. No matter how you look at it, it will not help improve your business and may very well have a devastating impact. Is it really worth the risk?
Those people who have no clue what Google AdSense is, will likely become [...]
Sticks and stones may break your bones, but words can never hurt you. We all remember that familiar schoolyard chant, but does it hold true on the internet? Can your words hurt you?
The words you write in public groups, forums, and of course on your blog, can have a negative impact on your business. Often [...]
[Conversation Between Myself and a Business Owner]
BUSINESS OWNER: I don’t have time to focus on the low dollar deals, or low profit margin products and services. To make it in this business, I have to dedicate my time to our highest profit services and products.
J Walker: I want to caution you that approximately 1/3 of [...]
