Why is it that online business owners spend countless hours following every possible search engine optimization and marketing technique to get me to visit their website, and yet make it so difficult for me to actually make a purchase?
Haven’t they realized that if they don’t make it easy to order right now, the odds are [...]
People seem to have a need to know what others think before they place an order for a product or service. They tend to ask everyone they know, both offline and in forums. They will often even research the net for reviews and testimonials.
Unfortunately, testimonial letters have gotten a bad rap because of all the [...]
Are you the biggest difference for your business?
Many years ago, a motivational speaker told me that the surest way to financial success was to find something that I absolutely love doing and then find a way to get paid for doing it.
This is probably the best advice that I have ever received, and advice that [...]
For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog.
The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could [...]
The biggest mistake I see made by site owners who provide one service or product, is that they try to give their website one single focus, instead of looking at each page individually, each with a potentially different target audience.
If you look at your website from only one aspect, you are likely to ignore the [...]
It always impresses me when I come across a site that is so well written I am enticed to keep digging further to find more information. The longer I stay on a site, the more likely I am to make a purchase.
I have often wondered what specific techniques make this magic happen. Although design plays [...]
If you need some inspiration today, take a few minutes to read through the Guy Kawasaki Interview recently conducted by John Scott of the v7n . Although I have always been motivated by the work of Guy Kawasaki, I am most impressed with his character.
It is refreshing to find a successful businessman discussing the importance [...]
In every online business, a huge part of success depends on using a blend of what works. Don’t rely on one strategy. Use a careful blend. If one doesn’t work, you will have backup with other techniques that will.
Let’s look at two areas to see how this works.
Area 1: Advertising your website online and offline.
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People are constantly asking me for the internet marketing secrets that will make their online business successful. They waste valuable time searching for some sort of “quick fix” solution or technique that will magically increase sales on their website. Usually, it is not about special marketing techniques, but instead, a return to the basics.
It is [...]
How many customers can YOU afford to lose?
Recently, I wanted to purchase a $200.00 accessory for my husbands truck. Before placing my order, I wanted to clarify their shipping policies because the information was not readily apparent on the site.
I sent them a brief email with my questions. A few minutes later I received the [...]
Folks, the very best SEO Techniques are simply not enough. The only thing SEO Training can do for you is to help get your website to the top of the search engine results. That by itself, will NOT bring you financial success.
Once we bring the visitors to your site, we need for them to stay [...]
