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Category Archive for: ‘Search Engine Articles’

Search Marketing News

With so many new search engine and marketing resources hitting the net, sorting through all the rubbish to know what sites you can count on for quality information can be difficult. Like most of you, my time is limited. However, a big part of my business depends on my research and keeping up to date, so it is vital I …

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Custom Red Widgets

Search engines return search results in the exact order of their perceived relevance to the search phrase requested. The more relevant your site appears to be, to the search requested, the HIGHER your page will show in the results. You have a page that you want to be found easily in the search engines for the phrase, custom red widgets. …

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Basic 301 Permanent Redirect

Major search engines are cracking down on websites that use sneaky redirects or point multiple domains to the same content without using a proper redirect. The 301 permanent redirect is known to be a search engine friendly redirect when needed. Creating a 301 Permanent redirect with the htaccess file requires that your website is hosted on an Apache (Linux, Unix) …

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Increase Your Website Traffic

Sometimes people try to make the process of optimizing their sites much more complicated than it is. Although we try to break things down into tiny bite-size pieces, everything we do really falls within three simple steps. – Choose searched for niche key phrases for your titles. – Provide your visitors with tons of unique content. – Develop tons of …

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Search Engines Changes

Do Search Engines Change Too Often To Keep Up? Search engines want quality content. Their goal is to display sites in the exact order of relevance to the search requested. People like to talk about the various search engines’ algorithms changing too often for a webmaster to keep up, but I have not found this to be true. Quality guidelines …

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Are Outgoing Links Harmful?

It surprises me that so many site owners are reluctant to provide outgoing links on their website. Somehow they have come to believe that providing relevant outgoing links from their site can be harmful to their results in the search engines. When you send your visitors to a relevant resource, this is not a bad thing. This is a good …

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Search Engine Fluctuations

Search engines use multiple databases to contain the data which is used to determine results when a search query is conducted. As new information is added to a database, that information is transferred to all the databases. It takes time though for the information to synchronize throughout all the databases. Meanwhile, new information continues to be collected. This means that …

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Frequent SEO Questions

FREQUENT SEO QUESTIONS: Why is my page not in the top 10 for . . . ? Why are other websites listed before mine? Why am I doing well in Yahoo but poorly in Google? Why was I doing well before the last major updates, but am nowhere to be found now? ANSWER: Because the search engines believe the pages …

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Linking Strategies and SEO

If you spend any time visiting the SEO forums, you will always find multiple discussions about the Importance of Incoming Links to search engine optimization. It seems everyone is looking for the quickest and easiest ways to Improve Link Popularity and their positions in the search results. When it comes down to it, there is no SINGLE magical method that …

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Google Toolbar & Firefox

As many of you know, we were very aware that a toolbar had been developed for the Firefox browser. Until it had been approved by Google, we were unable to recommend it to our classes, because of their statement against rank checking programs in their guidelines. Google Guidelines www.google.com/webmasters/guidelines.html “Don’t use unauthorized computer programs to submit pages, check rankings, etc. …

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Google Toolbar

Google has incredibly well done tutorials on both the Google Toolbar and the Google Deskbar. These tutorials also include screenshots. Here were the most valuable of the links. BTW – I use both constantly. The deskbar saves me an incredible amount of time and computer resources. Google Toolbar Help Files Google Toolbar Help Index Google Toolbar FAQ About the Pull-Down …

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