The Flea Story

Zig Ziglar tells a story in his book, “See You at The Top.” You can place some fleas in a jar with a lid on it. The fleas will of course begin to jump, repeatedly hitting the lid in their attempt to escape.

After about 20 minutes, the fleas begin to learn that they cannot escape and stop jumping as high as they did to begin with, to avoid smacking their head on the lid.

Once they become accustomed to the fact that they cannot escape, you can remove the lid and the fleas will continue to jump at the same height, never escaping the jar. Since the fleas BELIEVE they cannot escape the confines of the jar, they stop trying. Because of their experience with smacking their heads repeatedly, every time they tried to escape, they never even bother looking up to see that the lid is no longer there.

SEE! If they can even train fleas, then certainly we can train YOU!

Oh wait . . . That wasn’t the purpose of this story was it?

Okay, quite honestly I do not know if they can really train fleas in this manner or not. But, I do know that people are an awful lot like the fleas in this story when they first start our training classes.

Sometimes, people who are just starting have never bumped their heads before. They may believe that the sky is the limit and there is nothing they cannot do. They are already planning all of the ways they are going to spend the money! This is a wonderful attitude to have. HOWEVER, often times if someone has never bumped their head, they still believe that they can just build a website and success will just magically happen overnight.

Occasionally, these people will try to RACE through the free SEO Training (often jumping around in the lessons in their excitement to get to the “good stuff”) just catching a few highlights here and there. Thirty days later, when nothing has worked the way they had hoped, they will finally ask, “What am I doing wrong?” It is then that we send them back to the beginning, to follow the lessons step by step, exactly as we teach them.

Others have hit their head a few times. They have begun to realize that it is going to take some work, but can trip themselves up looking for that magical fix that will make it all come together. These folks can lose so much time looking for short cuts that they could have already been enjoying some success from doing it right to begin with.

They may also give up and quit easily when they discover that it is harder than they expected. Or, they may be unwilling to make changes in how they are doing things. Eventually they stop and finally ask, “What am I doing wrong?” It is then that we send them back to the beginning, to follow the lessons step by step, exactly as we teach them.

Finally, we have the people who have hit their head so often in the past, that they are afraid to even try to jump. They may have decided to try our classes as a last resort, but they do not really believe it will actually make a difference. They truly WANT to believe me. Nevertheless, so many companies have lied to them that they begin to EXPECT it. They have been disappointed so often that they EXPECT everything they try to fail.

They are also unlikely to trust me. They are afraid to get their hopes up again, only to have them dashed another time. These are the folks that I drag to the top kicking and screaming the whole way. Suddenly, when things start coming together, they stop and ask, “How did I do that?” It is then that we send them back to the beginning, to follow the lessons step by step, exactly as we teach them so they can experience that same success with the rest of the pages on their site!

Now, to make a long story short . . .

Oh wait… It is far too late for that, isn’t it?

Okay, back to the purpose of all this jabbering . . .

If what you are doing is working, please do not even think of changing a thing.

However, if what you are doing isn’t working, then you have nothing to lose, do you?

Why don’t we skip all the things that delay the training process and just follow the lessons from the beginning, step by step, exactly as we teach them?

If you are 100% serious about building a successful online business, then I am 100% serious about teaching you solid, ethical methods that will help you get there.


J. Cricket Walker

Small Business Marketing Consultant and SEO Training Specialist
Copyright © 2007 J. Walker of GNC Web Creations All Rights Reserved

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