More About Duplicate Content

Google wants to provide their users with quality search results.

Look at it from their standpoint for a moment.

Let’s say for a moment that 10 sites have the exact same article on one of their pages, and all are well optimized for the search phrase “Learning to Sell Red Widgets”.

If you were searching for information on “Learning to Sell Red Widgets” and every result in the top 10 led to the exact same article, would you feel frustrated? What if that article did not address what you were looking for and you had to sort through dozens of those results only to find that you kept getting sent to the same article?

The end result is that duplicate content guidelines are in place for the benefit of the USERS, not yours and mine.

If you have pages on your site that are NOT unique, either on your site, or on other pages throughout the net, there is a good chance that at some point the page will be penalized or banned and removed from the index.

“… we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on or on any of Google’s partner sites”.
Google Information for Webmasters

If you are honestly wanting to share an article with your readers, consider linking to the article from your site, rather than adding more duplicate content articles to the search results.


J. Cricket Walker

Small Business Marketing Consultant and SEO Training Specialist
Copyright © 2007 J. Walker of GNC Web Creations All Rights Reserved