Offline Marketing Techniques
Offline marketing is very similar to online marketing, either way, word of mouth is one of the best forms of advertising there is, but a huge part of that involves getting to know the people around you.
Online, that might mean joining and actively participating in groups and forums. Offline that could be taking a sincere and active part in your local community. The more active you become in your local community, the more people get to know you and your business naturally.
Now, you could certainly put some money into advertising at local events, but when you first start out, this may not be affordable for you. Another option is volunteering to help in your community.
Find out what YOU can do to make a difference in your community.
Have you sat down and talked with the folks from your local animal shelter? These folks generally have multiple activities going on to help raise money.
Brainstorm ideas of how you could become an active part in this. If they are having a car wash, put on that t-shirt you bought with your company ad on it, roll up your sleeves and start washing cars.
You never have to say a word about your business, people will see it and at the same time you can feel good about doing your part to help.
Are you a web designer?
Offer your services to them for free. Are you a photographer? Take pictures of the animals for them to help in the process of getting the animals adopted. Are you a blogger? Interview them so that you can blog about there upcoming fund raising activities.
What if ya hate dogs?
Well heck, I bet you can find thousands of other volunteer activities in your community that don’t involve dogs. Go talk to your local Chamber of Commerce. While you are there, find out what it takes to join and become an active member there too.
Ask them straight up what the needs of the community are.
You might find yourself wrapping presents for kids at Christmas, or helping organize a drive for school supplies for needy kids.
Once you get out there and really look, something will touch your heart, something that you want to be a part of.
Does your community have any types of festivals? Ours has a Watermelon Festival every year. You can have your business advertised on the t-shirts they sell for right around twenty bucks.
Vendor booths can be rented fairly reasonably. Every year I notice a few companies there that aren’t selling something in their booth – they are giving something away.
They are out there getting to know their target audience.
One of the most popular booths gives away ice water, on the table in the booth they also give away pens with their name on them, and of course they have their business cards there too. Several times a day, you will see someone stopping at the booth to ask about their business too.
Don’t be afraid to wear your business.
No, I haven’t gone off the deep end here. I mean have a few t-shirts made that advertise your business and then actually wear one when you are out running errands or just shopping.
It doesn’t have to be a t-shirt. Be creative and come up with ideas!
I saw a lady in Wal-Mart recently who was wearing one of the nicest baby slings I had ever seen. I noticed someone else carrying a baby stop and ask her about it.
Ya wanna know why she stopped and asked? Printed right on the baby sling it said “I MAKE THESE!” along with her web address.
I WILL DEFINITELY SEE YOU AT THE TOP!
Small Business Marketing Consultant and SEO Training Specialist
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