Blogging

Blogging

“The fact of the matter is, if you can start up a local blog about the independent hip-hop scene in Seattle or the financial side of the restaurant business or the intersection of immigration and entrepreneurship, you’ve got a far better shot at becoming a leader in your field.” (Rand Fishkin)

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Online Business Tips

The biggest mistake people make is not making a living at doing what they most enjoy. - Malcom Forbes

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Missing Piece To The Puzzle

Google Techniques

Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle. – Bruce Clay

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Success

Online Marketing Tips

"Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network

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Computer Mouse

Website Development

"The difference between a Designer and Developer when it comes to design skills, is the difference between shooting a bullet and throwing it." - Scott Hanselman

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Can Your Words Hurt You?

Sticks and stones may break your bones, but words can never hurt you. We all remember that familiar schoolyard chant, but does it hold true on the internet? Can your words hurt you? The words you write in public groups, forums, and of course on your blog, can have a negative impact on your business. Often people believe that the …

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Ecommerce Sites and Content

For some reason people keep thinking that ecommerce sites are somehow different and do not need much content, beyond a brief description, similar to what you might see with a catalog. The search engines do not change HOW they evaluate the relevance of pages based on “what kind” of a page is being displayed. They could care less if it …

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Search Marketing News

With so many new search engine and marketing resources hitting the net, sorting through all the rubbish to know what sites you can count on for quality information can be difficult. Like most of you, my time is limited. However, a big part of my business depends on my research and keeping up to date, so it is vital I …

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The Nofollow Attribute

As a measure to help prevent comment spam, many blogging platforms automatically add the nofollow attribute to all links found within the comments section of a blog. The thought was that if Google no longer gave “credit” for links using the nofollow attribute, we would see a tremendous decrease in comment spam. “From now on, when Google sees the attribute …

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Viewpoint Of Your Visitors

The biggest mistake I see made by site owners who provide one service or product, is that they try to give their website one single focus, instead of looking at each page individually, each with a potentially different target audience. If you look at your website from only one aspect, you are likely to ignore the vast majority of your …

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Good Old Fashioned Hard Work

It seems like everywhere I go, everyone is looking for shortcuts. People jump around from one affiliate program to the next, with little thought given to the product. It is all about which affiliate company pays the most, or which get rich scheme promises the most, the fastest. I see website owners scrounging for ways to buy thousands of articles …

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Custom Red Widgets

Search engines return search results in the exact order of their perceived relevance to the search phrase requested. The more relevant your site appears to be, to the search requested, the HIGHER your page will show in the results. You have a page that you want to be found easily in the search engines for the phrase, custom red widgets. …

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Basic 301 Permanent Redirect

Major search engines are cracking down on websites that use sneaky redirects or point multiple domains to the same content without using a proper redirect. The 301 permanent redirect is known to be a search engine friendly redirect when needed. Creating a 301 Permanent redirect with the htaccess file requires that your website is hosted on an Apache (Linux, Unix) …

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Google PageRank Update

The Google PageRank update has begun. It will likely take some time to show in all the databases, so don’t panic if you see new PR one day and it disappears the next. Often times people expect this to cause a major change in the position of their sites in Google, but it simply doesn’t work that way. Google is …

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One Person’s Excuse …

When I used to speak to groups of people, I was able to express my thoughts and feelings with the tone of my voice and the inflection in my words. There was a passion in my voice that could motivate people to their very soul. I want to find a way to recapture that in my writing. I have a …

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Jakob Nielsen Interview

It always impresses me when I come across a site that is so well written I am enticed to keep digging further to find more information. The longer I stay on a site, the more likely I am to make a purchase. I have often wondered what specific techniques make this magic happen. Although design plays a part, I knew …

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Guy Kawasaki Interview

If you need some inspiration today, take a few minutes to read through the Guy Kawasaki Interview recently conducted by John Scott of the v7n . Although I have always been motivated by the work of Guy Kawasaki, I am most impressed with his character. It is refreshing to find a successful businessman discussing the importance of integrity and helping …

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