Pages Removed From Google
Why are so many websites having a large number of pages removed from Google’s index? They are discussing this topic in every SEO and webmaster forum on the internet.
As always, everyone has a different opinion as to why this is occurring. The only clear indication of what is truly going on has been answered extensively by Google engineer, Matt Cutts in a recent blog post.
“If your site has very few links where you’d be on the fringe of the crawl, then it’s relatively normal that changes in the crawl may change how much of your site we crawl.” Indexing Timeline
What about those websites that do not fall within Matt’s explanation though? Is it possible that this time Google is really broken?
Heck, I don’t know. The answer to this question is clearly only known by those people directly involved at the Google complex.
When Google goes through changes, burps, and blunders, your response should always be the same.
- Make sure your site follows quality guidelines.
- Make sure you have plenty of quality content.
- Focus on increasing incoming quality links.
Reciprocal linking should never be the ONLY source of incoming links to your website. The best links are those that happen naturally simply because your site provides quality information or services that people want to share with their site visitors.
Beyond that, often the only thing you can do is to patiently wait it out, or you will drive yourself completely crazy. Keep doing what you know is right, and things always have a way of working out in the end.
Update May 27, 2006
Many websites that had pages suddenly disappear from the Google index have slowly begun to recover. Those websites not seeing recovery over the next few weeks should begin to consider taking a second look at their websites for any methods used that do not fall well within the quality guidelines set out by Google.
I personally believe that increasing your natural incoming links is the number one way to insure that your site is fully indexed.
Natural links are links to your site that develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links are links to your site placed there specifically to make your site look more popular to search engines. Inside Google
Those website owners who have had their site completely removed from the index should carefully follow instructions posted by Matt Cutts for filing a reinclusion request. I do not recommend sending this request before correcting issues that may be violating the guidelines.
I WILL DEFINITELY SEE YOU AT THE TOP!
Small Business Marketing Consultant and SEO Training Specialist
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